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It appears gender equality exists in relationships, but a new study published in has found looks can be deceiving.

Laina Bay-Cheng, study author, and Associate Professor of Social Work at the University of Buffalo noted men and women were equally likely to see themselves as "wearing the pants" in a relationship, but there were implications in these power differences.

Few studies have examined romantic attraction within an online dating context, and even fewer have examined how gender roles may influence attraction.

The current study (N = 447, 49.4% female) examined the effects of gender role congruence and physical attractiveness on romantic interest in college students.

Participants viewed online dating profiles that varied in their physical attractiveness and adherence to gender role norms.

Results indicated that both men and women preferred attractive and gender role incongruent dating partners over average looking and gender role congruent.

After physical attractiveness, gender role incongruence was the greatest factor that determined interest in a profile.

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As I explain in my book “DATE-ONOMICS: How Dating Became a Lopsided Numbers Game,” when men are in oversupply, the dating culture emphasizes courtship and monogamy.But when women are in oversupply—as they are today at most U. colleges and universities—men play the field and women are more likely to be treated as sex objects.In 2013, the gender ratio among that year’s college graduates was , women to men. With girls continuing to outpace boys in school and young women continuing to attend college in ever-greater numbers, the U. Department of Education now expects the ratio to approach three women for every two men by 2023.Today, it is not uncommon to meet someone and begin a romantic relationship online.Meeting on a dating website differs from meeting in person because a dating profile is created first that allows others to review potential romantic partners.According to Brunhild Kring, associate director of counseling and wellness services at 61%-female New York University, this gender imbalance on college campuses discourages traditional dating and promotes casual sex.

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